Verb Technology Rebrands as TON Strategy Co. After $558M Raise to Build Toncoin Treasury

In a bold move that cements its entry into the crypto-financial ecosystem, Verb Technology Company (Nasdaq: VERB) has raised a staggering $558 million through an oversubscribed private placement.

The company will rebrand as TON Strategy Co. (TSC) and focus on establishing Toncoin (TON) as its primary reserve asset, making it the first publicly traded firm to anchor its treasury with TON.

Led by Kingsway Capital, with participation from over 110 institutional and crypto-native investors including Blockchain.com, Ribbit Capital, and Vy Capital, the deal was structured as a PIPE (private investment in public equity), pricing shares at $9.51 each.

The investment reflects growing institutional confidence in Toncoin and the wider Telegram-integrated TON blockchain.

Aligning with Telegram’s TON Ecosystem

This strategic shift comes as Telegram’s blockchain initiative, powered by TON, gains momentum. Telegram recently activated the TON Wallet for over 87 million U.S. users, allowing seamless in-app use of Toncoin for transactions, mini apps, and digital asset utilities.

Incoming Executive Chairman Manuel Stotz, also CEO of Kingsway Capital and President of the TON Foundation, emphasized the synergy:

“Telegram is the preferred messenger for the growing global crypto community, and TON is the currency that powers the Telegram ecosystem. TSC will benefit from long-term TON holdings and staking rewards.”

TSC will use the funds to acquire Toncoin and generate passive income through staking, crafting a capital-efficient, yield-generating treasury model. It also plans to maintain its existing AI-driven video commerce operations, while accelerating growth through its crypto-focused shift.

Investor Confidence Surges as VERB Stock Soars

Following the announcement, VERB shares skyrocketed by 200%, signaling strong market enthusiasm for crypto-linked financial models. Analysts point to Verb’s rebranding as a blueprint for public companies entering the blockchain space, especially as institutional interest in digital assets accelerates.

With plans to hold up to 5% of Toncoin’s total circulating supply, TSC is positioning itself as a major Toncoin whale outside the TON Foundation. The executive team features high-profile leaders including Veronika Kapustina (CEO) and Sarah Olsen (CFO), alongside Peter Smith, CEO of Blockchain.com, as special adviser.

As the deal closes around August 7, Verb’s transformation into TSC marks a milestone in bridging traditional capital markets with blockchain innovation. The TON Strategy Co. now stands as a pioneer in institutional crypto treasury management, riding the wave of mainstream Web3 adoption.